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Goldwel, Oribe Form US Alliance

Brands will expand salon services and education.

Oribe Hair Care and Kao USA Inc., Salon Division, distributor of Goldwell Hair Color and a subsidiary of the internationally renowned Kao Corporation, combined efforts in an alliance designed to “offer premium, well-rounded education and service options to the top salons in the United States,” according ot the company. By combining the vast reach of each brand’s individual salon networks and cutting-edge professional education and support initiatives, this groundbreaking partnership...

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